![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/048e9561-603c-482f-a374-638cf345bb5f_rw_3840.png?h=344ebb1c322ea57ca3b335928f487483)
Project Overview
사이다뱅크는 대한민국 자산 1위의 저축은행인 SBI 저축은행의 통합 모바일 뱅킹 서비스입니다.
SBI 저축은행의 헤리티지를 담아내기 위해 SBI 저축은행을 상징하는 빨간색과 파란색을 기반으로 더 경쾌한 사이다뱅크의 메인 컬러를 설정하였습니다. 또한 신뢰를 최우선으로 하는 브랜드 미션에 맞춰 ‘투명함’을 디자인 원칙으로 설정하고, 이 원칙을 표현하기 위해 투명한 도형이 겹쳐진(Layered) 비주얼 모티프를 브랜드 아이덴티티 전반에 적용하였습니다.
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/d32f676e-2307-4f9f-8987-efd64d25f225_rw_3840.png?h=c352e4977ca4c6aec8d89631c5a20d08)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/5c13b5f4-76fb-4775-b0ef-20424cb18b34_rw_3840.png?h=81eda345a4ad1de5eb050843702178ff)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/1911d216-b8ac-48de-ae53-13970a3af2dd_rw_3840.png?h=94f49f53b8733edd5ee0357df5e3d5ef)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/7add5b40-f1bd-40b2-9198-915841d78869_rw_3840.png?h=511d715db8ab108452ad8bf4cbc438fe)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/a6ff873e-6fe5-429e-8fe4-ce7dc50c33c7_rw_3840.png?h=cdfc0ad904987d3fb0b5ad9a0cb750b3)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/516f1623-43eb-4fda-83f2-9713270649f9_rw_3840.png?h=4ddca495ad257608cb70a005234f0de9)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/45b061f4-db15-42eb-ad72-991f9bad3b6b_rw_3840.png?h=5fab7605986e168e768364058fd1460d)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/0cb5b297-0c5d-4570-b958-6315d040913b_rw_3840.png?h=250ac7a64c95bb4e1eb41e9cfbd6694a)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/7006ca9d-22d5-4937-b5ee-9c1a4372dbcb_rw_3840.png?h=f28b40387a432078e653e10e56e54097)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/ff963e41-72f7-47f0-bd6c-2ae438bee697_rw_3840.png?h=7dc3020e5acc13ac587355bc3a10c5d2)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/bf3ca526-d317-44b6-bca8-7a96bad7e347_rw_3840.png?h=5a51843ce4c2cfe9912b69b149795bc2)
Saida Bank
Brand Identity Design
Client : SBI Savings Bank
Brand eXperience Design : MovingStones Inc.