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Project Overview
SaidaBank is an integrated mobile banking brand created by SBI Savings Bank, Korea's No.1 savings bank by assets.
In order to provide a friendly and innovative customer experience to the public based on SBI Savings Bank's assets and financial services, SaidaBank established a new identity. "Saida" is the name of a transparent carbonated beverage like Sprite, and the name of SaidaBank refers to the idea of presenting complex financial services as cool and transparent as cider.
The design principles for Saidabank utilize layered graphics to express the keyword transparency, and apply a consistent identity across the brand's various touchpoints, from the logotype to the main graphic elements, to facilitate communication between users and the brand.
Saidabank looks forward to becoming a service that innovates and leads the savings bank market by providing customers with an easy and transparent financial service experience based on products and reliable services that are differentiated from existing savings banks.
사이다뱅크는 대한민국 자산 1위 저축은행인 SBI 저축은행이 만든 통합 모바일 뱅킹 브랜드입니다.
SBI 저축은행이 보유한 자산과 금융 서비스를 기반으로 대중들에게 친근하고 혁신적인 고객경험을 제공하기 위해, 사이다뱅크는 새로운 정체성을 확립하였습니다. ‘사이다’는 스프라이트와 같은 투명한 탄산음료의 이름으로, 사이다뱅크의 이름은 복잡한 금융 서비스를 마치 사이다처럼 시원하고 투명하게 보여주겠다는 의미를 담고 있습니다.
사이다뱅크의 디자인 원칙은 주요 키워드인 투명함을 표현하기 위해 겹쳐진(Layered) 그래픽을 메인 그래픽 요소를 활용하여 로고타입부터 주요 그래픽 요소들까지 브랜드의 다양한 접점에서 유저와 브랜드 간의 커뮤니케이션을 도와주고 일관성있는 아이덴티티를 적용하고자 하였습니다.
사이다뱅크는 기존의 저축은행과 차별성 있는 상품과 신뢰할 수 있는 서비스를 바탕으로 고객에게 쉽고 투명한 금융 서비스 경험을 제공하여 저축은행 시장을 혁신하고 선도하는 서비스가 되길 기대합니다.
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SaidaBank
Brand eXperience Design
Client : SBI Savings Bank
Brand eXperience Design : MovingStones Inc.