![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/2bd8d0ee-458e-4b9a-8121-80da882efb4d_rw_3840.png?h=d0db36df43ee5cdcb956321390b6defb)
Project Overview
사이다뱅크는 대한민국 자산 1위의 저축은행인 SBI 저축은행의 통합 모바일 뱅킹 서비스입니다. SBI 저축은행의 헤리티지를 담아내기 위해 SBI 저축은행을 상징하는 빨간색과 파란색을 기반으로 더 경쾌한 사이다뱅크의 메인 컬러를 설정하였습니다. 또한 신뢰를 최우선으로 하는 브랜드 미션에 맞춰 ‘투명함’을 디자인 원칙으로 설정하고, 이 원칙을 표현하기 위해 투명한 도형이 겹쳐진(Layered) 비주얼 모티프를 브랜드 아이덴티티 전반에 적용하였습니다.
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/e65a293b-bc82-40a8-aa3e-5cd512ef0051_rw_3840.png?h=7a595248471fa0581799ab1b78ab60da)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/ac4bc5be-7360-4253-9129-d5524f940147_rw_3840.png?h=3bb1356690241f7018e5b397bb456d8d)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/2b986104-880a-4fe4-8c0d-ccb4a0db6da8_rw_3840.png?h=a10af50e1cfaa034717928cf0d13605e)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/5bfd7e95-d5f8-4f6e-abd4-d64772987058_rw_3840.png?h=30fd08dce2416c6bdd39d8ecce65c01b)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/2f31b5aa-01dd-4e26-bfb8-0996a4675699_rw_3840.png?h=276cfc8e2d869c95fd24c2db3ce4068a)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/7bd73da4-aaa7-487d-93a9-652b086a9ef7_rw_3840.png?h=b4c616b2e7ec35c4d719b700cd8e3e18)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/0f890e42-c89b-46c1-9157-f65523d27224_rw_3840.png?h=4b38c2eed1f31a4f22bfa07cc56ef3c6)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/97b522d3-979d-4aa0-8b17-6fcbb9fc1461_rw_3840.png?h=6a3cd59487326e94c6bb854e21c88721)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/93708d4c-30e2-415e-85f3-5503faf412ca_rw_3840.png?h=2c361115f2438d773e6f087c1378fb5a)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/997bf703-917d-488a-8d3c-8dfbfc8c3e81_rw_3840.png?h=a82d62b436bdd23215dbf1e80bd09a2a)
![](https://cdn.myportfolio.com/74fea8b9-3f20-471e-9741-70c8522df007/651da93e-ccd6-4c8d-bb3e-739a65e10299_rw_3840.png?h=4be57b1138473b3b6b0360f4191dc4bb)
Saida Bank
Brand Identity Design
Client : SBI Savings Bank
Brand eXperience Design : MovingStones Inc.